Transportation has become critical for reducing carbon emissions as businesses become increasingly committed to sustainability and environmental, social, and governance (ESG) goals. By promoting active travel options like walking and cycling, companies can reduce their carbon footprint and promote healthier lifestyles among employees. However, data collection and data-driven decisions can be challenging without the right tools. That’s where MTG’s new product comes in.
Product Overview
MTG’s new product is a solution that helps organisations understand transportation patterns and make data-driven decisions to promote sustainable travel. The product allows employees and visitors to a building to record how they travel, whether walking, cycling, using a vehicle, or public transport. The data is transmitted using LoRaWAN, and the data is visualized using a web dashboard. This can be viewed on TVs, screens, or tablets.
Benefits of Active Travel
According to research, active travel options like walking and cycling have numerous benefits, including reducing the risk of chronic diseases, improving mental health, and lowering carbon emissions. Research has shown that if everyone in the UK walked or cycled for 30 minutes daily, carbon emissions would be reduced by 1.3 million tonnes annually.
Active travel also has economic benefits. According to a report by the UK’s Department for Transport, the value of the health benefits of cycling and walking in England alone is estimated to be between £2.5 billion and £6.6 billion per year.
Power of Data
The power of MTG’s product lies in its ability to collect and process data using Microsoft Azure IoT Hub, a cloud platform that enables real-time data processing and analysis. By leveraging Azure IoT Hub, MTG’s product can handle large volumes of data and scale up as needed. Additionally, Azure provides a range of security features to protect the data collected by the product.
Power BI can also be used to create customized dashboards that display transportation data in real-time. These dashboards can be displayed on TVs, screens, or tablets in a building, allowing employees and visitors to see transportation patterns and make informed decisions about their travel.
Data-Driven ESG
Data is critical to promoting sustainable travel and achieving ESG goals, and MTG’s product is designed to make collecting and analyzing transportation data as easy and seamless as possible. By providing businesses with the insights they need to promote active travel options and reduce carbon emissions, MTG’s product can help companies positively impact the environment and promote healthier lifestyles among employees.
Benefits of Azure
One of the key benefits of using Azure and IoT Hub is the ability to integrate with other Azure services. For example, MTG’s product could leverage Azure Machine Learning to analyze transportation data and identify patterns and trends. The product will have an API that enables integration into other systems, allowing businesses to combine transportation data with other data sources to gain even more insights.
Gamifying the Experience
MTG’s product includes gamification features to make promoting active travel even more fun and engaging. By displaying a leaderboard or offering rewards for those who participate, businesses can increase engagement and participation among employees or visitors to the building.
- Team Challenges: Challenges could be created that encourage teams to use active travel options. For example, a “Team Walking Challenge” could be created that rewards the team who walks the most in a month.
- Group Rewards: Rewards could be offered to teams who use active travel options. For example, a free team lunch could be given to the team who uses active travel options for several days.
- Weather Badges: Badges could be created that teams earn when they use active travel options during rain or wintry showers.
- Social Sharing: Teams could be encouraged to share their active travel accomplishments on social media. This could help to increase engagement and encourage other teams to participate in the gamification.
- Friendly Competition: Teams could compete against each other to see who can use active travel options the most. This could be a fun and engaging way to promote active travel options among employees or visitors to a building.
Benefits
- Reduces carbon emissions and promotes sustainability.
- Promotes healthier lifestyles among employees.
- Reduces congestion and improves air quality in cities.
- It helps businesses attract and retain employees who prioritize sustainability and healthy lifestyles.
- Includes gamification features to increase engagement and participation among employees or visitors to the building.
- Provides data-driven insights to support decision-making and promote positive behaviour change.
Statistics
- Active travel options like walking and cycling reduce the risk of chronic diseases, improve mental health, and lower carbon emissions.
- If everyone in the UK walked or cycled for 30 minutes daily, carbon emissions would be reduced by 1.3 million tonnes annually.
- The health benefits of cycling and walking in England alone are estimated to be between £2.5 billion and £6.6 billion per year.
- Promoting active travel can help businesses achieve their ESG goals and positively impact the environment.
Conclusion
MTG’s new product is an innovative solution that promotes sustainable travel and helps businesses achieve their ESG goals. By leveraging Microsoft Azure IoT Hub, the product can handle large volumes of data and integrate with other Azure services to provide even more insights. The product can be integrated into other systems, making it a powerful tool for promoting sustainable travel and achieving ESG goals.
If you’re interested in learning more about our product, please get in touch with us today.
